Brand partnerships

JetBlue

As part of our exclusive streaming partnership with JetBlue, we had a wide array of deliverables to produce. We built out a really fun “easter egg” press release graphic (shown below) to announce the deal and also nod to our top performing IP. Skinning the plane was definitely a career highlight for me and required many months of planning, revisions, and partnering with internal designers, external agencies, and JetBlue’s internal design team as well to align on the vision. There were lots of other designed elements too like everything you’d see on your seat back in plane, emails, in terminal activations, and branded napkins to name a few. From announcement to execution the entire campaign took nearly a year to fully roll out.

Role: Art Director & Designer